1. Note that our company is called "Hey" - the logo I uploaded is for our product called Heyday. ONLY THE "Hey" part of the image is our logo - please DON'T incorporate Heyday into the design, just "Hey". Please find an SVG version of the Heyday logo here: https://www.dropbox.com/s/7rq4f3qw0uetso6/logo-clean.svg
2. Since we're named Hey, we want to really be creative with our usage of the word in the design. We will want to print our logo (see above, without the day part) on the back collar of the design, so the front can be extremely creative - it can be a different font, different sizes, repeated, stark, minimalist, crazy - whatever gets people talking, gets people wanting to wear it, and gets people asking about it.
3. The primary goal of this shirt is for recruiting: we want people to ask our team and investors about them, so we have to make sure it's something they want to wear, and if they wear it it's something people would ask them about!