Ideas for the design:
Our customers are true fans of the area and therefore we want to widen these relationships and provide them with nicely designed merchandising products. As a first step we want to design a t-shirt for them.
It is important that the design represents our firm and conveys our values to the customers. The Silvretta Montafon is known for stunning mountain experiences. We are authentic, simple, eventful and challenging. These core values should be taken under consideration while designing the t-shirt. To give you a little impression of our mountain experiences, watch the two videos below and check out our website:
Regarding the t-shirt, it is important that the design fits the profile of our sporty skiers. The design should be eye-catching and cool. Our “Silvretta Montafon” products should be recognizable. But also keep in mind, that they should not be to complicated, as we will produce them in a large quantity.
The preferred color of t-shirt is black, white, red (RGB 220-0-20; CMYK 0-100-100-0) and grey (darker grey) because those are part of our corporate identity.
When it comes to our logo, the mountain must be the central element on the t-shirt. On a white t-shirt you must use the red mountain and on the black, red and grey t-shirts you must use the white mountain. The two different mountains are attached. These are the only rules coming from the CD. If and how you use the destination name “Silvretta Montafon” is up to you.
You may use the front, the back and the sides of the t-shirt for the design.