Any other specific color requirements?
The BBA is open to color interpretations. Please note that the final graphic might be used in combination with the BBA logo, which will be attached. This logo is represented in various shades of green, and it is desirable that the Stay Loyal….logo not clash with it.
It is important to note that items such as window clings and potentially outdoor signage will be utilized, calling for a design high in contrast that catches attention from a distance. For these reasons, the typeface must be clean and easily read.
The logo must also reproduce well in black and white.
Printed brochures, outdoor banners, window clings, web widgets, social media covers, email signature, etc.
The campaign should focus on the positive virtues of locally-owned businesses with a primary focus on emotional appeal.
Verbiage should not alienate local branches of chain businesses.
The campaign should not be so narrow in scope as to focus solely on shopping, but should also embrace professional service firms and other.
Desired File Output
Layered .eps or .psd
The graphic should be striking but familiar, and attractive enough to be placed on a shirt or bag.
The graphic should be contained in some sort of box- perhaps a badge or emblem. Ideas could include a map marker, using the infinity symbol for the “o’s” in Loyal and Local, inverted or negative space graphics.
Attachments will be uploaded for reference.