The product is an online news paper which targets young professionals with an interest in political and geopolitical topics as well as specialized news around medicine, law and investment.
It is an online media outlet and there is a strong focus on providing high quality and original news articles to a broad audience. The brand should initially attract (young) professionals, mainly aged between 20 and 45 and resemble a high level of sophistication as well as a modern touch to distinguish from old-fashioned and established news organisations.
The logo and brand should sell quality, it can be playful and abstract to add a modern web touch, but not too playful as the product is not something like Instagram or Snapchat.
In general a more simplistic logo is more preferred than a very detailed complex picture. The background should be kept very plain or even transparent so that the logo can be used in a variety of places. It also needs to beautifully scale to lower resolutions if possible.
The most important thing is that the logo must have a macaw parrot (please google so you get an idea).
In terms of colours I like pastel tones, blood orange and/or red mixed in with another colour maybe. Please avoid neon colours.
If you choose to put text into the logo then please use very plain sans-serif fonts.