We are two friends based in Italy who have partnered up to produce craft-wine (in particular Prosecco). We have rented land (which hosts vines from which the wines have won several awards in the past) and machinery and have purchased the necessary equipment to make our own craft-wine. My business partner has worked his entire life on vineyards (and is a qualified sommelier) and we now want to make our own brand of wine targeted at like-minded people as we feel the wine industry in general does not cater for this and there is a gap in the market.
We want to position ourselves as craft-wine manufacturers, We will use similar positioning as craft-beer producers, to differentiate ourselves from the luxury/upper class/snobbish positioning of competing brands and give an artisan feel and involve customers on a journey from grape to glass to inform and involve them as part of the wine making process to bind them to the brand.
Are target audience are young people aged 25-40 (male and female), predominantly UK based. The target audience drink whilst socialising, either at home or in a bar/pub, however they do not like chain bars/pubs and look instead for a place to drink (and the drink itself), which has a touch of individuality and character.
The target audience likes wine (mainly Prosecco) but don’t know much about it, however they are curious to know more. We will use social media and blogs to keep customers informed about the wine making process to create a base of loyal customers.
We will initially launch a Prosecco van in the UK early 2019 to not only sell the wine, but to have a direct link to end customers and promote brand awareness.
This is the first of several gigs necessary to launch the brand and future gigs will certainly involve packaging design, labels etc. I am ideally looking for a designer to work with for the whole project over the next few months.