No acceptable abbreviations
Full Service…Less Commission®
We own these 2 trademarks.
Projected audience is 25-65. Years of age.
We are a real estate brokerage franchisor
Competitors include any real estate franchise brokerage such as
Century 21®, ReMax®, HelpUSell®, Assist2Sell®
We are different form our competitors because our fees are less to the homeowner
and also the real estate franchise owner.
I like that ReMax has a brand identifier (balloon) check out HelpUSell. www. helpusell.com , and also Locally here in Indianapolis FC Tucker. http://www.fctucker.com
I really have not seen any logos that are a complete turnoff.
I want to convey that we will sell your home for less commission but we are not a
Cut rate operation. All our franchisees are members of the MLS (Multiple Listing
Service) and NAR (National Association of Realtors) Also, the branding is important
For potential franchisees who need to see it as a premium brand that will bring them more
Listings and sales.
Colors preferred are red/blue,red/black; black/gold. You have the artist license to experiment with others that you might feel are better.
Loud colors, or neon should not be used. We are looking to convey a premium brand
The parent company of List4Less® is Choice Realty Concepts, LLC. We have 2 brands
That we offer a potential franchisee. In addition to List4Less® we offer
another brand called Sell4Free®. http://www.sell4free.com Sell4Free® has been in existence for 10 years. Look at our logo and make sure the logo you design looks good with the
Sell4Free® logo because they will be next to each other in our marketing to Realtors®
We do not want them to look alike, but want some separation and separate brand awareness.
I want the log to convey that we are not a cut rate Realtor®. I want the consumer
To be able to say that yea, I’ll do that it’s a better deal and its no different than a
Century 21® or Re/Max, they’ll put on my home on the market and I’ll just pay less