This whole design is about hierarchy and guiding the eyes of the viewer, while making the product look premium and outgoing. Everyone who sees it will grab their eyes and make them a potential buyer if they are searching for broccoli seeds.
The main title is bold, in the middle and the largest one on the packaging, the eyes of the viewer will focus first on the main title which is ideal because they will immediately know what it is all about.
Then comes the broccoli drawing so that they have an additional idea on what it is about, except this time it s visual instead of a text which is better for people who don t like to read.
After that they will view the first subtitle: ready in just 4-10days which is an important marketing message that will encourage the potential buyer, that it is why it is in the middle and in a different color.