My task was to show the coffee plant and bean and match the store's style. The owner of coffee startup have a deep love for coffee ever since he was a kid stealing my moms coffee. So all of the coffee he will sell will be the best quality I can find and always roasted to order. The only Ideas he had ealier were the logo and then coffee beans or plants wrapping around but when he came to me he was completely open to any ideas I had.
I created interesting story wrapping around cup. I showed the coffee flowing from the portafilter into the cup in an extremely tasty way, with coffee beans and plants in the background. The logo was included in the text "YOUR COFFEE YOUR TIME".
I have created a modern mug that catches the eye and stands out from the competition.