Fit for Purpose is an Africa-focused strategic advisory firm providing right-sized, on-the-ground expertise to organizations seeking to establish and maintain effective, evidence-driven, high-impact partnerships with Government.

The clients are donors, implementers researchers, social entrepreneurs, and private firms working in global health and development to fight poverty and improve the wellbeing of the poor.

Fit for Purpose concept is based on "Peg n Holes" puzzle game, here the o letters fits perfectly. The standalone icon also represents a core (firm) around which orbits seeking for partnerships and clients.