Darragh Madden founded Irish Electric in 2000. Darragh's competitors have websites that are mostly unmemorable. An electrical cord as a logo and images of trucks are endlessly seen. We built on Darragh's existing brand identity of the Celtic knot and Irish brogue with green clover keeping his firm top-of-mind without resorting to cliche or Irish kitsch. The website was built with sections designed to promote both the residential and commercial services they provide. High-quality stock photography was used throughout the site to enhance their existing images. The image os clover was used as a full-bleed background, and semi-transparent white content blocks allow the text to be easily read. Website Design Features - Full Bleed Background Images - Semi-Transparent Content Blocks - A Blog To Attract Visitors - Emphasis on Community Involvement - A New Logo and Brand Design - Built on the Aviator Squarespace Template