This is a PPC book unlike any other. It is not one that begins at tactics, or technical aspects of setting up an account and managing bids. Rather, it is a book that delves into the philosophy of PPC, and moves to tactics (the what) from a framework of philosophy (the why). Kirk takes his years of experience managing PPC accounts and navigating the complexities of building his agency to share insights and learnings. Whether just getting into PPC, or a tried and true expert hoping to find new insights into your common problems, Ponderings of a PPC Professional is sure to be an enjoyable read, worth your while.