My goal with this design is to create a youthful, fun and truly special logo that’s custom for Tinnies. I first hand-illustrated the image and typography before vectorizing to create a crafted and unique look. I selected an octopus because they’re able to multitask, solve puzzles and distinguish shapes and patterns. Octopuses are always on their game, much like those who opt to drink non-alcoholic craft beer. I hope you enjoy my design.