The inspiration behind this design is to make it more playful yet suitable for all ages. It is modern by using the current design trends, and economical without having to sacrifice its class. Added to the logo are some broken curved lines to make it more youthful, approachable, and less edgy.

Since part of the design brief is to possibly add a mascot to the logo - to add a little more character and bubbliness, eyes were added with a little wideness and curious eyebrows as if asking its audience "what's the answer?", of course, Yes!