Logo for Vital Grupo Comercial, the new holding of 8 operating companies well positioned in the healthcare sector in the Dominican Republic. All of them are private and family owned. I have been in the healthcare sector for 4 generations, more than 100 years of experience.
The logo was conceived from the union of two concepts / symbols as shown:

1- The concept of well-being, represented by the heart symbol.
2- The concept of achievement and goal (well-being) achieved, represented by the tick symbol.

These two symbols combined, in an abstract perspective, form the letter "V" as the initial of "Vital".
In the creation of the logo I have remained as simple and iconic as possible, to ensure that the viewer has undergone a mental association of ideas that leads to immediately identify the purpose of the company.