Advanced Brand Guidelines

Ready to expand your logo into a brand? Let's get started! Here's what's included:

BRAND OVERVIEW
Mission statement/writeup to be included in the guidelines. Provided by client.

LOGO USAGE
Light/dark background, monochromatic, if applicable - variants, standalone icon/mark, standalone wordmark)

LOGO STANDARDS
Incorrect usage (what NOT to do), exclusion zones, min/max sizes

TYPOGRAPHY
Headlines and body, Google Fonts/Typekit may be used upon request)

COLOR
Primary and supporting colors. Color codes provided (digital RGB and print CMYK). Pantone® color matching available at an additional fee.

STATIONARY EXAMPLES
Visual examples of how the brand could be applied. Deliverables available for an additional fee.

PHOTOGRAPHY EXAMPLES
General visual direction for photography. Photo licensing not included.

NEED MORE? Keep scrolling to 'Other Services' for common addons and pricing. These can be included after the project is started. 👇👇👇

Supplied as a PDF so you can share with your team, partners and other designers to ensure consistency.

PLEASE READ
Stock photography and fonts defined within the guidelines must be purchased by the Client.

Vector logo files must be provided by the Client. Adjustments to the logo are not included. This includes adjustments to colors, typography, spacing, layout, variations. Logo export services are not included.

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