foundry tree

concept:
Letter F tree/founders/foundry
The brandmark is created in the golden ratio.
The brandmark represents growth, production, development, and direction.

Presented colors create a fresh, new, and exciting environment for the brand to flourish. The fresh green and electric violet.
Brandmark is paired with a neutral, yet friendly Grotesque style typeface that includes a Sans, Sans Condensed, Mono, and Serif and has excellent legibility in print, web, and mobile interfaces. Plex’s three designs work well independently, and even better together.