INDUSTRY: Communications

ABOUT CLIENT: ESM – The European Supermarket Magazine is Europe’s dedicated magazine for the European grocery sector. ESM is a must-read for senior managers and top-level executives working in the European grocery sector, or supplying the retail industry.

REQUIREMENT:
- A series of animated and static banner (gif) ads to encourage people to subscribe to ESM: European Supermarket Magazine.
- There are two main messages that need to be communicated in each of the banner ads:
For All Your Latest Grocery Retail And Supplier News
and
The European Supermarket Magazine - Connecting Suppliers to Europe's Retail Buyers

OUR APPROACH:
- Reading to their magazines and studying their branding was our first step
- Then we understood client's business and their competitor
- We knew that the final design had to be simple/techno feel and easy to read from far so we gave 3 variations and this design won client's goal