For the BBQ Pulled Beef project, I aimed to create a bold, Texas-inspired design that reflects the essence of the product. Using a Western-style font for the "BBQ Pulled Beef" logo, I incorporated a badge-like frame to give the design an authentic feel. The color scheme of red, yellow, and beige evokes warmth and rustic charm. Along with the packaging, I designed a social media post and poster to maintain a cohesive visual identity, resulting in a strong and inviting brand presence that resonates with the target audience.