Firstly I wanted to play with minimal typography composition https://99designs.com/book-cover-design/contests/blind-create-attention-seeking-book-cover-action-g-742016/entries/124 and it works for CH, I've got 5 stars for that. Then ch wanted for me a more dramatic crossway between A and P in GAP word and no more businessman. I saw that he liked designs included rocks from other competitors. And here you go, I've put a climber struggling with crossing straight to the point.