SIMPLE, ELEGANT and MODERN. Our current packaging has too many words, too many colors and too much clutter. Currently we have a different color for every variety and a lot of verbiage on every panel. When you look at all of our products on a shelf it looks like several different brands. We want to have all of our boxes look similar to each other but have an identifying feature.
We are thinking a mostly black box with an element of the main color our current varieties use. examples: Our Fog Chaser - Black box with red element, Breakfast blend - black box with brown element, Rainforest blend - black box with green element, French Roast - All black box. etc.
I have included a images of the four main varieties listed above and a dieline of an existing box. Please use whatever part of the current design you think works best.
The only thing necessary on YOUR version of the packaging is the logo, variety and a bit about the family on a side panel. We want to leave everything else up to you. Show us what YOU think the packaging should look like to present a clean modern elegant look.