Sweet and fluffy honey wheat buns aimed at the consumer who enjoys our original Sweet Buns but is a little more health conscious
Beschreibung der Produktzielgruppe
Our biggest demographic is lower income latin americans in the South East USA, but we are trying to open up our products to to the American market. Consumers of all ages use the product for breakast (toasted with butter), for an afternoon snack (sandwich) or as a hamburger bun.
Following the original Sweet Buns packaging format (included), we want to introduce a a new variety of sweet buns called Honey Wheat Buns. We want to depict a healthy product that is still very enjoyable to eat. The Original and Honey Wheat will stand next to each other at the supermarket so the new design needs to say clearly it is the same line of buns and company, but a different flavor. You can take colors from the included palettes (brown and veige tones), but can also include other colors that feel healthy and related to honey or wheat. Tones of blue could work as well.
We know the original design looks outdated so we are open to an updated design.
Was vermieden werden soll
We will be introducing a Milk and Butter Bun in the next few months so we need to leave the more yellowish tones for this design.
Please use the same dimensions as the original dieline design included.
Promotion auf dem Blog
Dateiformate der finalen Designs
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