Design should be clean, simple, straightforward and modern
Tone should be real, honest and express an authentic attitude
Style should feel unique, artistic, warm, soft and inviting
Communicates "giving" and "connection"
We want the design to translate into a packaging concept that has strong shelf presence, appetite appeal and introduces the consumer to the 2 Degrees mission.
Design should have legs and be extendable into other beverage concepts like ice tea, drink mixes, and coffee lattes, etc. Prefer to see how you would extend it into a beverage platform.
See examples and early work