Wie Brunoschalch das erste verpackungen Abenteuer antrat
Designs zur Inspiration
Elegant and stylish but no product photo.
Nice accent color with typography.
Maybe a bit too casual.
Welche Farben wollen Sie in Ihrem Design sehen?
Designer dürfen frei wählen
In welcher Branche, denken Sie, ist Ihr Unternehmen am ehesten zu Hause?
Speisen und Getränke
chocolatrheinfall.com (still under construction)
Chocolate covered hazelnuts
Beschreibung des Produkts
We aim to provide high quality, sugar free Swiss chocolate products.
Beschreibung der Produktzielgruppe
Our target audience is people looking for high quality chocolate products, who care more about quality than price. The product will be initially sold in thousands of stores in Mexico, but we are launching this design contest in English to reach better and more designers. We don't care about design language.
We want to redesign an old product with an old brand (see oldDesign.jpg) with the new Rheinfall logo and branding. Only packaging form factor will stay the same.
We want a design for milk chocolate covered hazelnuts. In the future, we will add design variations (with almonds, raisins, etc.) so please keep that in mind. Ideally the product would have some kind of accent or background color that can be changed for each variation. You can look at otherProductExample1.jpg and 2 for inspiration; those are Rheinfall chocolate bars. For this contest, we only need the hazelnuts package designed.
The product is made with sugar free chocolate, this should be stated in the front but it's not the main selling point.
I attached the dielines for the design (dielines.pdf). We think the design is more attractive when it includes photos of the product. You can use stock photos from Shutterstock. We like most of the packaging designs of high quality chocolate industry leaders, so you can also look at those for inspiration.
Notice the changing accent color of the logo, this is not a requirement, but you may include it in your design. Sorry for bad quality photo.
Asset for winning design 1
Asset for winning design 2
Asset for winning design 3 (pattern)
Dateiformate der finalen Designs
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