The design of the package needs to be Premium, modern and sophisticated yet playful and cute. The consumer should have a "brand experience" when they purchase the product and should feel like want to hold on to the box- perhaps to use for storage (as opposed to disposing of it).
A Label is also required (with the same brief)
It is imperative that this is a not a "me too " brand design.
The logo should be in the front- in the middle of the box to center the attention of the consumer on the brand- however if the designer has another suggestion, I am open to it.
There should be two icons that indicate that this is towel is antibacterial and hypoallergenic.
On the back side of the packaging, the barcode will be placed + Designed in Canada + Made in China.
The designers are free to pitch any creative ideas they may have for the box (Most of the creative vision has been close to center).