Overhaul current branding and packaging to achieve a far more sophisticated, premium look, that is in-line with the premium ingredients and price point we sell at.
We also want completely uniform look across all our products, so that each is distinctly “on-brand” for us, and instantly recognizable as one of the Spring of Life products.
The branding and packaging should create a powerful perception of value from the first moment the customers sees it.
What is Spring of Life’s mission?
To improve the health of 1 million people
The natural choice for feeling great!
What does the Spring of Life brand and tagline stand for?
* Natural: all natural ingredients are sourced from high quality providers. No compromises. No synthetics.
* Choice: 2 choices
* 1) the ingredients are carefully chosen by the Spring of Life team
* 2) The consumer that wants to know they are taking only the best supplements, chooses Spring of Life
* Feeling Great!: this has two aspects:
* 1) feeling great physically because you are providing your body with high quality nutrition, resulting in more stable, sustained energy levels throughout the day, more consistent moods, and better fitness
* 2) peace of mind knowing that you are giving your body what it needs to thrive
* 85% female
* Aged 45+
* 60% have kids
* Median annual household income: $50-75K
* 90% are employed
* 60% have a tertiary education
* Often trying to make a lifestyle change to support their health; may have weight loss goals, fitness goals, clean eating goals
Pouch of these dimensions 175mm x 202mm x 38 mm
Logo: use the existing logo, see attachment. You can deviate from it if you have a better idea
Look: clean, simple lines and text. Premium, stylish appearance. Packaging should look at home on the kitchen shelf next to high-end products from Whole Foods.
Catchphrase: should appear on all packaging
Colors: current blue and greens from logo have been strong, but we are open to something new. I should mention that we only sell online, so the color scheme should be designed to really pop on a white background, and on an Amazon thumbnail image, to get the click from a prospective customer.
Product Title: this should be large and clear, so that it shows up clearly and legibly on Amazon thumbnails
Other Packaging that We Like (NOTE: We Want Fresh and Original Designs, These Are Just Nice Concepts)
Please see the link below for the above spec + current product range and images: