REQUIREMENTS: I would like for this new "Mud Meal" (drink) packaging to...
1) Be consistent with our existing brand (http://www.greenbelly.co)
2) Look a little sexier than our existing packaging (Maybe a little more rugged/ outdoorsy. Maybe a little more green/ natural. To understand the "thru-hiking" market, here are two brands I like: https://bit.ly/2Sgk6WQ and https://bit.ly/2BH6XyY)
3) Be distinguishable from our existing packaging (ie - this is a drink, not another one of our meal bar products)
4) Clearly illustrate that this is actually a drink, and a thick one at that (thinking some sort of splash, or "paint bucket drip" oozing around the border, any ideas?). Idea 1: https://bit.ly/2BIhn14. Idea 2: https://bit.ly/2Adq83c.
FRONT LABEL: Things to include...
-Flavor: Original (color: off white/ beige/ tan; flavor: plain with hints of macadamia nuts, cinnamon, vanilla and almonds)
-The Liquid: thicker than milk, more like a milkshake or lava
-All Natural Ingredients
-Greenbelly Logo (file attached)
-"Mud Meal" product name (I kind of like this font: https://bit.ly/2T9vpQK, welcome your suggestions though).
-Net Weight: 4.37 oz (124 g)
*FINAL NOTE: The contest winner will be asked to provide 1. the back label design in the coming weeks (nutrition, UPC, etc are currently being finalized). Should not be too complicated though. 2. an additional flavor (chocolate) that will be the exact same design, except brown plus a different flavor image, obviously ;) Designer agrees to design additional flavor as another project for a small fee.