Box for Newborn Breathe Thru™ Head Shaping Pillow

The Parent Company

TheParentCompany.com

Newborn Breathe Thru™ Head Shaping Pillow

This product is a completely breathe thru memory foam pillow that has a concave portion taken out of the center to keep a baby’s head round while sleeping on their back without the risk of suffocation.

The Parent Company – Target Audience Personas

#1: Expecting Mother/Father – 60% of focus
NAME: Sarah & Steve GENDER/AGE: F/M/20-35 INCOME: Household 100k+ LOCATION: USA
We are 27 years-old and just over 12 weeks pregnant. We are very excited to be expecting our first child. We’re also nervous because we have no idea what to expect. We’ve started reading up on finding the right car seat, the best baby foods, finding the right crib, and have come across some scary issues like infants suffocating in their cribs. We want to do everything in our power to keep our child from any potential harm! I recently began reading about sleep products that are breathable and anti-microbial and they seem super safe. It’s amazing that these types of products aren’t more well-known! We’re definitely going to continue looking into eco-friendly sleep items like this that provide the most comfort, safety, and security for our child, while matching my vision for the little one’s nursery!

#2: Auntie/Grandma – 30% of focus
NAME: Penny GENDER/AGE: F/30-70 INCOME: Household 100k+ LOCATION: USA
I’m 60 years-old and am thrilled to finally be a grandma! My daughter is expecting her first baby and I can’t wait. When I was raising kids, it wasn’t easy to find products that provided so many benefits to the child and parents. Plus, nothing ever came in a complete set. As the grandma – I want to give my daughter and son-in-law the most unique and practical baby shower gift. I completely understand how stressful it is awaiting that first child, so an all-in-one solution that gives my daughter peace of mind plus provides maximum safety and comfort for the baby would be ideal. I know they will be great parents, I just want to make sure they are as well-equipped as possible!

#3: Gay Men – 10% of focus
NAME: John GENDER/AGE: M/25-50 INCOME: Household 100k+ LOCATION: USA – 15 largest cities
I’m 38 years-old and my husband and I have been together for almost 10 years. We’ve always wanted to raise a child together and in the last few years, have been waiting for the perfect opportunity to adopt. Our application to adopt a 2-month old baby finally went through and we’re doing this! We’re scrambling to find the most high-quality, comfortable products for our baby, that will ensure the safest environment possible. Eco-friendly items are very important to us for the overall health and well-being of our household, and as we set up our nursey – we’re excited to find products and decorations that are aesthetically pleasing and match the interior style of the rest of our house.

1. The initial box template I am providing is for the “Newborn 0-3 Month” Version of this pillow. There will be a second “Infant 3-6 Month” size of this pillow that will use the same design, but the box will be bigger. Please make the “Newborn 0-3 Month” prominent and easily changed on the design file.

2. This box design will be the foundation for all of the other pieces in the sleep system. I will not provide you with a logo since the one I have will not be the logo moving forward. Instead please just write the name “The Parent Company” or “THE PARENT COMPANY” in text.

3. The main product title should be “Newborn Breathe Thru™ Head Shaping Pillow”

4. The sub-head or tagline should be “Breathe Easy. Sleep Soundly.”

5. I would like the box to have a luxurious feel, something that would fit in a very high-end baby store. I was thinking about pearlescent white with both pink and blue highlights since this will be used by both a boy and a girl. The pearlescence is not necessary, just an idea I had.

6. On the back of the box I would like room for a paragraph and bullet points. Here is some placeholder text, but most likely it will change before the final piece is complete:
a. When our first child got a severely flattened head due to being placed on his back to sleep, we wanted to make sure our second child didn’t go through the same thing. We researched pillows to prevent Plagiocephaly or Flat Head Syndrome, but it went against the recommendations of the American Academy of Pediatrics that told parents to remove all soft materials from the sleeping area to reduce the possibility of suffocation. That’s when we knew we needed to create a pillow that kept a baby’s head round and was completely Breathe-Thru™. Which means that even if the baby laid face down on the pillow she would still be able to breathe fully.

That’s why our pillow is:
i. Clinically proven effective for prevention of baby flat head syndrome or plagiocephaly by providing effective pressure distribution on baby’s soft skull
ii. Registered with the FDA as a medical device
iii. Awarded TUV Safety certification for Breathability
iv. Airflow permeability rating 20x more than a normal pillow
v. Textile safety certification - Oeko-Tex 100 Class 1 safe for babies.
vi. Sustainable organic fibers next to your baby’s skin
7. There should be this text somewhere on the box:
a. Designed in the USA
b. Manufactured in China
c. Patent Pending
d. TheParentCompany.com

I dislike brown and orange.

See attached box template