We are looking for a one-piece label that will be attached to small, brown bottles. These bottles will be sold on music festivals, in night-clubs, bars and retailers.
The challenge: Redefinition of “medical”; a hip medical look
Target customers: European party-goers aged 16 to 30
Your design should be eye-catching and communicate luxury.
Bottle: 100 ml, brown color (we will offer glass 46,1 x 104,8 mm & PE version 45 x 99 mm)
Cap: Plastic or aluminum, Different colors to choose from.
You can design the cap even though the cap cannot be printed for the first production batches.
Label: 140 x 50 mm, 4-color print on white, glossy paper sticker. The label is divided 50/50 into front and back.
The front must contain, (explanation in brackets):
- DR. ALC (Product name)
- Anti Hangover Drink (REVISED BRIEF!)
- Mit 60 mg Curcuma-Extrakt. (Contains 60 mg of Turmeric-Extract)
- Pfandfrei. (No deposit bottle, necessary in Germany)
- Image, e.g. an illustration of a turmeric root – be creative!
The back must contain (all as attached, some are placeholders but in correct size, we will change later):
- Company Information
- Product Introduction
- Nutrition Facts
- Content (“99 ml ℮”, must be at least 3 mm high based on letter “x”)
Attached Files: Bottle Pics, Cap Pics, Layout idea incl. content for back, Nutrition Facts sheet