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Speisen und Getränke
August Wine Group
Beschreibung des Produkts
This wine label is for a red wine from Tuscany. The name Fossilia, comes from the prehistoric fossils that are still apparent in the soil in the vineyard. These fossils are small fragments you can find and add to the limestone, chalky soil. This soil helps contribute to the bold muscular style of the wine.
Beschreibung der Produktzielgruppe
Our target audience is 60/40 male/female and are college educate urban living individuals 25-54 years of age. It will likely be sold in 65% restaurants and 35% in independent retail wine stores.
Although the fossils are all broken and very tiny they do date back to prehistoric times and that is where we are getting our inspiration for this label design. We would very much like a design that incorporates classical prehistoric cave drawings. We believe this will make us unique in the wine industry and differentiate our label from the thousands of other labels we compete with.
The key will be how to incorporate this style of image and make it still look like an excellent quality bottle of wine (the wine will sell for $20/bottle so it needs some subtlety and elegance). The name Fossilia need to be easy to read from a distance, bold and compliment not compete with the iconography you chose to go with.
The varietal name will be Rosso Toscana and below that we need to say Organic.
Was vermieden werden soll
The label can not look cheap and must have the impression to anyone picking it up that it should be a +$20 bottle of wine.
Dateiformate der finalen Designs
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