We are launching a new beverage called Pre, which is a hangover prevention drink that can be used as a mixer with alcohol, or as a standalone drink if you are out drinking.
NOTE- please plan to add a tagline that says 'Preplenish Your Lifestyle' & name of drink is Pre. Please, it shouldn't have an energy drink vibe. Additionally, it needs to look cool and upscale, all natural, healthy imagery. Some people will drink it for the hangover preventative aspect yet others will drink it at lunch because it tastes great. Pre is also a natural detoxifier.
It's also very healthy, and it helps to detox, hydrate, and 'preplenish' your body. It will be marketed both as a hangover prevention drink and a healthy alternative to sodas & juices. It's sugar free, and target audience is Middle East affluents & several million Western expats, educated, travel savvy, who live a big life, like to party, and are generally active & sporty. Also will target those who are more mindful about being healthy, as our drink is packed with vitamins & botanicals, is sugar free and caffeine/taurine free.
Colors need to stand out both on table top bar fridges, as well as on retail shelves.
Will sell in bars, convenience stores, restaurants & big retailers.