A Label for healthy chocolate snack using chickpeas

Speisen und Getränke

color & font guidelines Without being too restrictive on the artist’s creativity, the following colors could be considered: • Shades of Yellow, Orange, Beige or other lively colors to communicate fun, excitement • Shades of Red, Brown or dark colors to communicate the chocolate flavor • A tinge of Kelly Green, Lime Green or similar colors to communicate the healthfulness & naturalness of the product Fonts should communicate simplicity and trust.

Antithesis (Product is called "Grabanzos"

www.grabanzos.com

Grabanzos

This is a guilt-free snack made of chickpeas and chocolate. Chick peas are converted to crunchy bites and then dipped in a thin layer of chocolate. It will be sold in 4’ x 3’ plastic pouches. Each pouch will have 15 pieces (150 calories). Consumers might eat this snack either as a mid-meal snack to satisfy their hunger or as a desert to feel good.

Adults who like to eat chocolates and chocolate-based desserts but feel guilty about such consumption. Food is an important source of happiness for our target market, but they are also health conscious.