A Label for healthy chocolate snack using chickpeas

color & font guidelines
Without being too restrictive on the artist’s creativity, the following colors could be considered:
• Shades of Yellow, Orange, Beige or other lively colors to communicate fun, excitement
• Shades of Red, Brown or dark colors to communicate the chocolate flavor
• A tinge of Kelly Green, Lime Green or similar colors to communicate the healthfulness & naturalness of the product
Fonts should communicate simplicity and trust.

Antithesis (Product is called "Grabanzos"

http://www.grabanzos.com

Grabanzos

This is a guilt-free snack made of chickpeas and chocolate. Chick peas are converted to crunchy bites and then dipped in a thin layer of chocolate. It will be sold in 4’ x 3’ plastic pouches. Each pouch will have 15 pieces (150 calories). Consumers might eat this snack either as a mid-meal snack to satisfy their hunger or as a desert to feel good.

Adults who like to eat chocolates and chocolate-based desserts but feel guilty about such consumption. Food is an important source of happiness for our target market, but they are also health conscious.

Without being too restrictive on the artist’s creativity, it might be helpful to show a raw succulent chick pea (natural, healthy), a dried crunchy extraction of the chickpea (crunchy, fun), and a chocolate dipped final product (delicious). This is merely a suggestion; the artist could consider other variants of this theme to get the desired effect.

please download the creative brief file to get a better idea of what we're looking for

Width 3, height 4 (inches). Plastic Pouches