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Speisen und Getränke
Beschreibung des Produkts
This is a new brand that the winery will soon launch. The wine comes from a small area in Washington states - Walla Walla. It will be both a red wine and white wine.
Beschreibung der Produktzielgruppe
This wine will likely appeal to current wine drinkers that are interested in wines between $15-$20. It will be slightly more male and primarily urban college educated consumers.
We need a label for a new wine brand. We will need a front label for both a Cabernet Sauvignon and a Chardonnay (you can start with the Cabernet if you want). We will also eventually need a back label but that will be easy once the front label is done. The name 6 Furlongs is a horse racing term for a distance from the finish line. The reason we chose this name is one of the owners of the winery was a veterinarian at a race track for several years prior to turning his passion along with his wife's passion to wine making. We want this label to look expensive so we are open to things like parts of it being embossed or a blind emboss or it could include a foil and will likely have a nice paper stock. I have included a Powerpoint to use as somewhat directional only as it shows several possible directions we are open to. It could be like page one that has outlines that represent the horse and rider. it could be as bold and obvious outline like #1 or #2 or could be more of a partial image like #3 or could much more artistic like #6 (we like this one but it would need to have a horse racing and not just standing). We are totally open to looking at an icon or image at different sizes and locations on the label. Another totally different direction might be a black and white image like I have shown on page 2. If we go this direction it should be faded back a little to make it somewhat more elegant and not a huge in-your-face horse and rider. Ideally it would also be somewhat unique such as using an entirely black and white drawing with just a hint of color such as the color on the arm of #7. Page 3 shows the signs that you can often see on the track that show the riders how many furlongs to the finish line. You might be able to use this type of image as part of the design if you think it will work. The only reason I added #18 is because it shows some nice negative space along with an image and bold letters that are easy to read and do not take away from the image.
Was vermieden werden soll
It can not be a bunch of crazy colors. The name brand and varietal needs to be elegant but easy to read.
We are open to different label shapes and sizes but typically it is a square or rectangular label shape.
Promotion auf dem Blog
Dateiformate der finalen Designs
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