Wie kendra.kuppin das erste etiketten Abenteuer antrat
Designs zur Inspiration
This is the bottle type we will be using, please keep this in mind.
This says natural and fun, it walks the line between adult and kid while being sophisticated yet playful. I would prefer a fun fruit picture instead of the logo.
I like how clean and natural this looks, again it walks a line between sophistication and natural. I do not like that it is very delicate (too delicate and feminine). I'm looking for something clean but more bold. Another downside is too many words.
We will be using a glass bottle so I don't want the label to clash with the color of the liquid (light pink, light yellow) but I really like this boldness of color. The design draws your attention without being overly busy.
Not the packaging type we are using but I like this aesthetic.
This one has gotten good feedback (people like the colored background) but is "too boring," the straw remind people of tropicana brand (which is not good), and the colors between the liquid, label and fruit clash which is unappealing. Please use pineapple not blood orange in your design.
Good feedback as well but also too simple.
Please add a recycling image in some form, consumers like this.
Quite busy but I like the overall design.
I really like how this is playful and colorful. Please add something similar.
Welche Farben wollen Sie in Ihrem Design sehen?
In welcher Branche, denken Sie, ist Ihr Unternehmen am ehesten zu Hause?
Speisen und Getränke
Wild Roots (website does not represent aesthetic so no link provided)
Beschreibung des Produkts
Wild Roots is a sparkling fruit beverage made with authentic ingredients and natural plant-based sweetness. It comes in a 12 ounce GLASS BOTTLE (NOT A CAN) and the liquid is light pink or light yellow depending on the flavor.
Beschreibung der Produktzielgruppe
Moms enjoy this drink as a healthy alternative to soda. They feel comfortable bringing it into the home and potentially sharing it with their children (focus is on moms not children). Female, 30-55 years old, urban, above 55k income and college educated. This consumer is concerned with sugar but also believes life should be enjoyed in moderation.
Use of color that says this drink is flavorful, bright and happy. The front will have the brand name "Wild Roots" and it will also say "Sparkling [insert fruit name here] Beverage." For this mockup we would like to do Pineapple: "Sparkling Pineapple Beverage". The main image will be of the fruit (so the pineapple). This can be a real image or an illustration. The label should also include the line “authentic ingredients and natural sweetness”. The design should be clean without being boringly simple.
This product appeals to mothers who want to enjoy a treat and take a break from their day with this beverage. They want to know it is flavorful and natural from the label aesthetic. I want either a colored label (bright and fun) or a clear label with the liquid serving as that color needed behind it. The label should imply that this drink includes no artificial ingredients (so not in writing, but that's how the label should feel). It also needs to be bold enough to be considered a treat so it really shouldn't be too delicate.
Was vermieden werden soll
Even though the beverage is for mothers, a man should feel comfortable drinking this beverage as well.
3 inches in width, 4 inches in height.
This is the type of packaging we will be using. THIS SHAPE GLASS BOTTLE. Please send designs on this type of GLASS BOTTLE. Thank you.
Dateiformate der finalen Designs
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