The Glamorous Jam Co. product label

The Glamorous Jam Co.

We are a British company who hand make exquisite quality jams (US jelly) and marmalades in delicious flavours such as Blackberry & Amaretto, Orange & Cardamom, Mojito Marmalade.

Our target audience is the luxury food market. We aim to have our product served in boutique and high-star hotels and quality retailers.

A proportion of our profits go to supporting the education of girls in developing countries.

Our website is http://www.GlamorousJam.co.uk

We need labels for our jars. At the moment I am not sure whether this should comprise a separate front and back label or a single wraparound. Part of the USP of our jams is that they look beautiful (image attached) so, if you decide to create a single wraparound it should leave space for clear view of the jar contents.

There are also a number of legal requirements in order for us to comply with UK trade law. The (rear) label must include:

-Our brand name
-Name of the flavour of jam
-Net weight "200g (min)" in a font that is 4mm in height)
-Ingredients
Percentage fruit content per 100g in the format: "prepared with Xg of fruit per 100 g"
-Allergens
-Use by date
-Storage instructions (optional)

The message of our brand is of quality, luxury and innovation. We want to appeal to consumers who see themselves as appreciating quality and something new, novel and different. There is also, as the name suggests, an appeal to pleasure and indulgence. Our brand colour is teal (ribbons, background image on website), although our logo is plain black on our website.

Just for reference, the brand font is Le super serif. You may choose to use it or not. https://www.behance.net/gallery/146…uper-Serif

Jar specification:
Height 82mm
Diameter 65mm