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Beschreibung des Produkts
FloraVia is a fermented probiotic beverage for gut health, similar to kombucha. It will come in 3 flavors: Blueberry, Mango Lemonade, and Cranberry. It will come in clear glass French Square bottles, in a 16oz, and 32oz. The bottle will have a front label and back label, the sides will be left clear.
Beschreibung der Produktzielgruppe
The target audience will be aged 30-35, due to the higher price point. We also want older people with health issues to be interested in our product, as well as health conscious people in their 20's.
Since this is a health drink, the fruit of each flavor should be visible. All 3 flavors labels should be white, with each flavor having secondary colors of each flavors respective fruit. The white is to present a clean look being that this is a cleansing product for the gut.
There are a lot of similarities between this market and the craft beer market, so we want to play off of the strengths of that field, evoking a sense of care and homemade attention to the product. We want a good balance between that, and a clean medical look.
As far as language on the label, we would love to incorporate words such as "Brew", "Hand Crafted", "Raw", "Small Batch", "Sparkling Probiotic", and "Gut". Obviously the specific language will be tweaked later on, this is just to give a general idea.
Dateiformate der finalen Designs
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