We would like a classic Barolo style label. This label has to be traditional and truly respectful to the king of wines. Please see the attached label examples as this is the style of label we would like.
The label will need to be on a typical paper stock in the beige/tan/cream/ivory realm. We will use the "traditional reddish brown Albeisa" bottle. Please click on these links for the bottle specs and example.
M.A. MONTICELLI is a new wine project by Napa Valley winemakers Anna and Mario Monticelli. The Monticellis still have family in Italy to this day. This project connects the Monticellis from the Napa Valley to Barolo, two of the most iconic, unique and unsurpassed wine regions in the world. The wine is produced by Azienda Agricola Franco Conterno based in Bussia di Monforte d’Alba in the noble Barolo winemaking zone.
The brand name M.A. MONTICELLI represents the initials of winemakers Mario and Anna Monticelli.
The wine is named after their son, Marco Antonio Monticelli.
The format is a common and traditional way that producers name their brand in Barolo using their first 2 initials and last name.
We would like to use a font that is interesting yet easily readable.
We would like a crest or some sort of artwork on the label. Some ideas…
Monticelli translates to hillock or little mountain in Italian. This is the typical geography in the Barolo winemaking zone. It is comprised of rolling hills of vineyards.
The project bridges the Monticellis from the modern Napa Valley wine region to the historic Barolo wine region.
Barolo is the king of wine and the wine of kings.
The name Marco means “war-like” and is symbolized by the lion.
The name Anna means “grace.”
The name Mario has the same etymology as Marco and means “war-like.”
One could integrate our latin phrase “IN VINO FELICITAS” (in wine there is happiness) into the crest.
The following information needs to be included on the label.
M.A. MONTICELLI (brand name should be prominently featured in larger font and should be placed first)
BAROLO (region should be prominently featured in larger font)
2012 BUSSIA RISERVA (the wine designation should be prominently featured but not as large as M.A. MONTICELLI or BAROLO)
Denominazione di Origine Controllata e Garantita
Franco Conterno Casina SCIULUN di G.V. – Bussia di Monforte d’Alba – Italia
750 ml e