Vital Families is a start up online business providing vital tools for families to help change their health and life. Out tag line is 'optimal health for generations'
‘Vital Foods’ is one of these tools we use to help families change their health. Our oldest client is 80 and our youngest is 21. The majority of our clients are parents who want different health options and tools for their children and grand children to help them live an optimal life.
Vital Foods tag line is ‘FUNctional foods for the whole family!’
We are a ground- breaking organisation focussed on optimising the health of generations. ‘Vital Foods’ brand will be supplying foods both ‘online’ and ‘in stores’. The foods are REAL FOOD and ORGANIC to retain the goodness. They are also sourced ethically and fairly to align with our value of optimising life. Our reputation and ‘who we are’ forms part of the buyer’s process. Consumers believe in what we say because we stand behind what we do and how we deliver our goods. We provide nutritionally balanced, organic, paleo and gluten and dairy free foods for families and kids and have a particular interest in sport due to our own children’s involvement.
Living congruently, embracing change, excellence, thinking differently, challenging the status-quo, innovation, living organically with accountability and self responsibility.
Who are you and the people you reach:
The person who makes the health decisions in the household is our ideal client. 95% of the time it will be the mother. These are mothers who are health conscious individuals, well read, choose to eat organically and help their children make wise decisions about food and health. They choose to feed their kids healthy food and provide healthy options.
Packaging must appeal to kids as well.