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One Flow Yoga Studio
One Flow Yoga Studio, makes this promise in each and every class we offer:
1) It will be hard work
2) It will be inspiring
3) It will be fun
Our brand is built on the following ideas:
Unlike other studios that make yoga a "high minded" practice that gets ethereal, we offer a yoga practice that makes a difference in your every day life. We play amazing music in our classes. They are also creative and mandate your presence. When we talk about strength, we are talking physically, mentally, spiritually.
We are looking to capture the essence of these concepts on a 5 x 7 postcard that will be on a bulletin board with 40 others. We want potential clients to pick ours.
The hard work is pretty much done--we have a logo, a name and a tagline, and even a mock-up. We need it put together in a coherent, relevant and beautiful manner.
What we need from you is holistic design to bring this together.
The logo is attached, as is the header from out website. We'd like this piece to be congruent with our website.
Please keep in mind you are designing for a feminine market (think strong women) so dark colors and hard lines will not be as effective. We'd like to keep with red and white and yellow.
I have also included the fonts we've used.
Our target audience is 70% female. The average household income is over $80,000 annually. They know quality. They are college educated--many with graduate degrees. They live an urban, Northern California life, go to farmer's markets, participate actively in their children's schools, run their own businesses/practices and are extremely active. They are smart, love to be part of community and come to yoga as a respite, to recharge and to be inspired. They have large networks of friends, enjoy travel, good food/wine and being healthy.
This postcard will find its way to upscale coffee shops, doctor's lounges in hospitals, cute/designer clothing boutiques, and at various fitness fairs.
We are looking for 2 sides of a clear, 5 X 7 postcard that is:
And a bit of fun (though not over the top)
"One Flow Yoga" should be at the top and large.
The tagline "Strength, Courage & Love For Life" should be prominent at the bottom.
The website is: http://oneflowyogastudio.com
* logo (attached)
* headshot (attached)
*One Flow Yoga title in anime ace font (attached)
*Tagline "Strength, Courage & Love, for Life" in cataneon font (attached)
The copy and mandatories (address, etc.) are all on the mock-up. (attached)
The background should be the same red as the website header. Use black for the copy on a white background. Use red for sub-headlines in the copy.
Please feel free to move things around and be creative to make it harmonious.
*Schedule (attached as xcel file--it's also the mock-up for the back)
*Rates (example attached, you may have to modify to fit in the space)
Note: Please make the 7 Days for & Dollars prominent so that it's the first thing readers see.
*Class Descriptions--on the mock-up
*Location with map (picture included, please put "One Flow Yoga" on the map. (FYI. The address is 5600 H Street, 95819)
*Bottom section with website. At the end, also include the social media icons (attached). If you have clearer icons, that's fine too.
Thank you for your time and efforts.