We need a double sided, full colour, A4 promotional brochure to sell the concept - this is the problem...tool-log is the solution - that will be placed:
1) On trade wholesale supplier check-out counters,
2) posted on notice boards and tradesman's educational colleges (TAFE)
3 )and used for general promotional purposes at trade shows
We needimages of tradies and tradesmen in distress, on job-sites/ work site/ building sites, using computers and/or being happy after using the service, vans/trucks full of tools, thieves being caught by police.
We need a small white or pale colour section (front or back) to place a coupon code they can use to get a discount when they login to claim their membership and we can use to track where the brochure is working.
Consider placing a "paper" tool-log on the reverse side (1/4 page? half page?) so they can use the brochure as their starting 'tool-log' and then transfer the information they write on the brochure into the online version.
At the bottom of the paper tool-log section have a line that says something like:
"Now that you have recorded all your tool's details, get online at http://www.tool-log.com.au and log them now. Individuals can Log 5 Tools For Free!"