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Postcard to introduce new webstore: Sonoma Wine Accessories

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Überblick

Sonoma Wine Accessories was founded by the owners of Le Cache Premium Wine Cabinets and CellarPro Cooling Systems to provide an assortment of high quality wine accessories. We are based in Sonoma County, California, in the heart of wine country, which keeps us focused and energized.

Our products include tabletop wine accessories such as corkscrews and aerators; stemware; wine cellar racking, cooling systems coolers and cabinets.

Our mission is to offer a good assortment of common as well as hard-to-find, high-quality products. We aren't trying to offer everything under the sun - there are other retailers that have a much broader selection than us, especially in the tabletop/accessories categories.

Our site provides a TON of detailed product information, buying guides, competitive charts and performance/test data. Our prices are competitive, and we take pride in providing super-fast fulfillment and excellent customer service.

Erzählen Sie uns, wer Sie sind und wen Sie erreichen wollen?

All of our customers are wine enthusiasts, most of whom are affluent and very passionate about wine. Most customers are individuals, though an increasing percentage are entities like restaurants, wine retailers, hotels, etc. In some categories (like wine racks and cooling systems), our customers primarily are male, but our customers are split more evenly when it comes to wine accessories and stemware.

Anforderungen

We want to design a postcard that we will mail to our database of customers and leads,with the following goals:

- to introduce the new website
- create brand awareness
- entice a trial transaction(s) via promo code
- encourage switching from our competitors: http://www.wineenthusiast.com, http://www.iwawine.com and http://www.amazon.com
- generate word of mouth

Our points of differentiation are as follows:
- breadth of product information, guides and comparisons;
- knowledgeable salesmen;
- competitive pricing;
- commitment to customer service.

The design elements for the postcard should draw heavily from our website, and should include the following elements:

- it needs to communicate the we are a leader in the wine storage/wine racking/wine accessories industry
- it needs to have beautiful imagery
- it should show an assortment of products that includes racking, wine accessories and a third - stemware? wine cooler? wine cabinet?

The following information must be included on the postcard:

- Our web address: http://www.SonomaWineAccessories.com
- Our address and phone number: 531 Mercantile Drive, Cotati, California 94931 1-877-888-9137
- 10% discount offer on first purchase (promo code SWA0510PC)
- Our Logo
- Our tagline - "The Best Products from Wine Country"

Individuelles Paket

$ 204

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