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Paradise Valley Resort and Club http://www.paradisevalleyclub.com
We are a clothing optional resort located less then 1 hour from Atlanta. Most of our business occurs in the spring and summer. We are not part of a chain so we have freedom in how/what we advertise. Our members and staff are easy going - a relaxed atmosphere. On property we have 3 pools, several bars, restaurant, hiking trail... We are looking to have an ad that does not push the clothing optional aspect as much as North Georgia's largest pool party.
We will run ads in newspapers in Georgia, Florida, Alabama, Tennessee, N/S Carolina.
Our target are ages 30 to 50 years of age.
We are trying to attract new customers, some of their concerns may be the clothing optional lifestyle and they do not know what to expect. we want them to know it is a relaxing atmosphere. they can dress to their comfort level (can even keep clothes on if want).
We want the ad to be fun and inviting. Needs to be eye catching to stand out from other ads.
Target audience is all income levels.
Ad should be more desirable to women then men, as it is usually the man trying to talk his girlfriend/wife into coming to our facility
Ad needs to look just as good in color as it does in black and white.
Please see attached doc. Please note the specs are very detailed (this is pulled from one of the papers we advertise in) - for reference only
Please use your experience, we basically want a vertical and horizontal version ad for print media. We need it so the art and text is not too close to the edges so we can fit the different size requirements of different papers.