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Mattress Spring Fresh
We are a brand new company about to launch a mattress deodorising spray into the household retail market. The deordorising spray is specifically designed to be used on mattress covers and significantly helps reduce the ammount of germs, bacteria and dustmites on the mattress while leaving behind a fresh lavender scent.
The target audience will be people who are buying a new mattress or who want an old mattress freshening up. The spray will be on sale in many furniture shops and will be used as a great upselling product for retailers who will want to give the customer the option of buying a mattress care kit with their newly purchased mattress. i imagine this product will be of more appeal to females as most mattress purchases are made by this demographic.
This is a mattress deodorizing spray that can be used on any type of mattress. The main selling point of the spray is that it kills off germs, bacteria and dustmites which not only can help reduce discomfort for allergy suffers but is an all round mattress cleaning product. The spray is lavender scented and can remove unpleasant smells from the mattress
Color: This bottle will be sold at POS at most furniture shops so the colour needs to stand out and be eye catching, needs to be aimed more at females as this will be the target market . The design will be going onto a white bottle (See images)Purple would be a possibility as this helps convey the lavender scent of the spray
• 1)Label Size is 129mm(H) 205mm(W)
• 2)The product is called Spring Fresh Mattress preferably with "spring fresh" in smaller sized font and "Mattress" to be quite prominent.
• 3) the 3 bullet points required on the bottle are:
Destroys germs and bacteria
Kills dustmites instantly
Removes unpleasant odours
• 4) Needs to have the words lavender scented somwhere on the label possibly with a picture of lavender included
• 5) There is also a directions for use that will be included on the label (please see my attached images so you can see what needs to be added onto the label).
• 6) I have included some pictures of other household products I like the look of and stand out.