I'm looking for a print-ready advertisement to promote new program offering for women aged 50 and over. Here's what I really want:
1. I want "something" that TRULY speaks to my IDEAL client. When she picks sees the "thing", she can immediately see that it is especially for her. Let me try to describe her. She is 50+ years old. Very vibrant with lots of life. Super busy -- has a lot to do AND gets it all done. An African American who works for the government so she's nearing retirement. Married. College graduate. Hardworking -- and likely attended college while raising a family and working fulltime. She has never owned a business, wants to, but doesn't know how to make it happen. She has huge hopes and dreams. She has a lot to offer her family, her community, her church, the world. All she needs is a little nudge, a little guidance, a proven step-by-step process that will guarantee she will be able to achieve her wildest dreams and experience a level of success and fulfillment she has never felt before. Money might be a bit tight so the opportunity to work part time doing something she absolutely loves to replace her full-time income is appealing. When she looks at the advertisement, she can take a deep breath and see and feel herself being and doing exactly what her heart desires. She's very compassionate, caring for all her family's needs -- aging parents -- kids in high school or unemployed or under employed college graduates -- taking care of grandkids -- cooking -- cleaning -- shopping all while working full-time and heavily involved in church & mission activities. She has unbelievable, untapped talents. Is very generous, gives of herself and her wealth. Wants to change the world. Wants to leave a legacy. Wants to leave something for her kids. Wants to give more. Help others. Ready to make a difference.
2. Should 50+ be big and bold?
3. Photos should be of successful African American Women.
4. Did I say that I want her to feel as though this item was designed especially for her?