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" PARI " GOLD 1121 BASMATI RICE
We are the Rice exporters based in India, We are selling under the brand name "PARI" LOGO WITH ANGEL , We are the most premium basmati rice available.
The Design should have elements and effect of royalty and elegance embedded in the color combination and packaging design and to immediately exude the same feeling to the eye.
Sales are predominantly through supermarkets, so our packaging needs to be top notch, as many consumers will have not heard of the brand and selection will be largely based off packaging appeal
Our Basmati Rice is a high quality and the price reflects this, so packaging look needs to look like a premium product
The Current design is too old and needs to catch up with times maintaining the royal touch , Class , Clean ,Neat Design, Flair as required .
Local competitor's current product looks like this,Tilda, India Gate, Kohinoor Heritage Select basmati rice. So needs to be something different.There are also numerous basmati brands available in the UK , Middle east , India which may provoke interest.
We are looking for a new label and Bag design for the front of these 2 products. We would then like to work with winning design to develop tie-in’s with other products and the back of the bags.
We have already a clientèle mostly ladies , young girls soon to be married and be in kitchen for husbands , In Mostly South Asian ( Middle eastern , Indian ) communities Men are looking to have great taste for Rice , Extra Long grain , Aroma , Exotic . The Image of the product is attached to the lifestyle , Premium Image using PARI BRAND in their Kitchens .
We are already using the packaging need to put new variant in the market with new variety of rice which is extra long so we called it PARI " GOLD 1121 " BASMATI RICE , Our earlier variant is very Premium "PARI " ORIGINAL PURE BASMATI RICE ,
So far we have the Illustration based background ,
Logo of PARI is attached ,
We have to have this logo as this is the main element people recognize
PARI means Angel , Fairy , in English , In French PARI means angel and the Name of PARIS is named after The land of Fairies "PARIS". PARI is Perisan, Punjabi and Hindi Word .
Front label design for a Basmati Rice label. Dimensions of your choice. We have a logo based of "PARI BRAND ' to go with the words of "GOLD 1121 BASMATI RICE " , and the technical details of 5 KG . Product of INDIA.
Extra Long Grain , From the Foothills of Himalayas ,
Specimens attached ,
1. Pari 1121 in use for the one of the variants ie Parboiled rice
2 Pari Gremse- A Jute / Burlap Bag Design which is traditional
3. PARI Orginial Pure Basmati rice - green pack
4. INDIA Gate " a competitor"
5. TILDA " a competitor"
6. Kohinoor " a comeptitor"
7. Heritage Select " a nice packaging "
8. Mani "Like the Color Combination and Packaging Finish"