Help us Win more sales! - Introductory Mailer to Prospects

Eltherington Aluminium Ltd - Stockholding & Volume Fabrications

We are stockists, distributors & fabricators of aluminium sheet & extrusions based in East Yorkshire, UK. The company has been established for 50 years.
We are trying to develop aluminium sales within our local market (up to 75 mile economical radius).
As well as the distribution of aluminium sheet & extrusions we provide fabrication facilities as: cut to length, punching, drilling, bending / forming, welding & milling. Plus we can provide products in powder coat finish.
Contact details:
Eltherington Aluminium Ltd
Dansom Lane South
Hull
HU8 7LA
Web: http://www.eltherington.co.uk
Email: sales@eltherington.co.uk
Tel: 01482 320336
Fax: 01482 329956

Purchasing personnel / owners of companies who purchase aluminium.
Customer sectors are: - Transport, Signage, Engineering, Internal Fitting / Display, Builders, Other product distributors / stockists (e.g. plastic & copper), Portable Building Manufacturers & public sector (schools, councils).
We have a trade counter for retail sales but this mailer is not aimed at general public. We are looking for repeat purchase companies.

An A4 full colour “Introductory” Mailer / Leaflet (could be 1-side or 2-sides as appropriate to design?). The communication should be able to be used as an intro mailer to buyers who are not of our Company plus also a document that can accompany a intro letter & brochure. I feel images of aluminium extrusions & sheet will suit mailer but need clear professional looking B2B document.
Our customer needs are (required selling points):
- Stock Range
- Stock Availability
- Competitive Pricing
- Credit Account Options
- Reliable & Quick delivery

To try and grab attention we would like to offer an intro voucher: Either £20 M&S (Marks & Spencer) or £20 contribution to our local Barnardo’s unit in Hull. You need to state, in small print, this is subject to the order value being above £100. This offer needs to be designed in a way that it can be deleted from the design at a later date.

Outputs:
- CMYK High-Res file with printing register marks as appropriate
- MS Publisher version for minor future amend's. Need also PDF for Web but assume can be converted from Publisher?
- EPS (Vector) file
- I will also accept designs using InDesign and Ilustrator which suits your professional format.

I attach our new logo's. The "winning logo file" will need Group changing to Aluminium but looks good within red background.