This contest is different than most of the others posted on 99Designs. We are not a new company. We are not a high-tech company. We don’t believe in get-rich-quick schemes. We are a family business that tries to follow the golden rule by treating our vendors, customers, and employees like family.
It is important that you know this before you start on our new design. We’ve been in business for 54 years and, Lord willing, will be in business for another 54 years. So, in thinking about our design consider this an opportunity for the chance to have a portfolio piece you can refer to long into your retirement!
Our product is very simple: We sell what’s known as plateau gift booklets which companies use as sales incentives, customer thank-you gifts, and in customer loyalty programs.
Yes this is a real throwback to the 1950’s – physical, tangible booklets – all of which are 4/c printed, saddlestitched, 8 page product catalogs, 11” x 8.5”. Each booklet features a wide assortment of really nice products in a given price-range.
In case you want to know, here’s how it works for our customers:
Our buyer determines the gift level (we have gift levels starting at $25 and go all the way up to $5,000) and places an order with us. We mail the buyer the gift booklet matching the price level. The buyer presents the booklet to the recipient. The recipient selects their gift from the gift booklet or from our online catalog. We ship the gift right to the recipient.
Even with everything going online today, we continue to grow our business. Our customers tell us our gift booklets are still one of the coolest and easiest ways to say thank-you or award an employee with a nice gift, which the recipient chooses for themselves.
Our Covers and the project to design them:
We are seeking a thoughtful and talented designer to provide a new and fresh contemporary look for our Gift Catalog covers.
You can download a PDF file of the first 2 covers for last year’s Gift Catalog (See Download A & B) by going to: www.airplanepeanuts.com/download/Download-A.pdf and http://www.airplanepeanuts.com/down…load-B.pdf We are looking for 2 cover designs. One will be the cover for our expanded Gift Catalog (year round use) (Download A) and the other will be for our 2008 Holiday Cover (no Santa Claus or religious themes) (Download B). The finished covers will be 11”W x 8.5”H (horizontal). 4/c, CMYK, 300dpi. Keep in mind that the design may wrap around to the back cover. The catalog spread will be 22.375”W x 8.5”H (the additional .375” is for the spine when the catalog is complete).
Quark can be used, but InDesign is not an option at this time
Photoshop or Illustrator files.
Illustrator .ai or Photoshop .eps, CMYK, 300dpi.
Horizontal format (11”W x 8.5”H)