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MediGuard Travel (http://www.mediguardtravel.com) is a full service travel insurance product offering travelers to Israel baggage loss, trip cancelation. This service is a travel medical coverage plan for travelers to Israel. The new ad campaign is to hilight the fact that we have evolved from only a medical coverage service to now offering all three travel coverages.
All types of travelers to Israel. We want the customer to understand how important it is to travel with protection.
We are looking for a designer to create a campaign which would attract travelers to our service. As mentioned above, part of this campaign is to inform people who have seen our product before that we now offer more than just the medical coverage, but now offer baggage loss and trip cancellation.
The campaign, we feel, should be so simple that it actually makes the viewer feel the need to find out more (by calling us or going to our web site).
I am attaching a design concept we created here in the office as an illustration.
So we had envisioned a lot of clear space with limited detail just bold limited text telling them about all three services to wet their appetite. But please be creative. Use your imagination and creative ability to not just use my text and format it, think of what I am writing and show me your own idea. Limit use of a lot of loud colors.
Deliverables to include multiple size print quality (hi res eps or pdf), HTML version for an e mail newsletter and GIF rotating banner