Feel free to be creative. We prefer the "less is more" approach, and we believe our message can be delivered with any combination of: large imagery or a large background image/photo; three individual words that describe our practice; a BOLD brief sentence that sends a LOUD message about our firm and how we symbolize a change from tradition, new from old, or "cut against the grain" of traditional and outdated law firms; and/or a brief statement that summarizes our law firm and what sets us apart from traditional law firms. These are just suggestions. Once again, feel free to be as creative as you wish.
The final product must include: our firm's logo; firm's address: 3315 Algonquin Road, Suite 650, Rolling Meadows, Illinois 60008; firm's telephone number: 847-440-3555; firm's website: http://www.bgomezlaw.com; and firm's contact email: firstname.lastname@example.org;
this is a half-page horizontal print ad to be included in a trade magazine. We would prefer both a black/white and color version of the ad, but black/white is most important. The "Live Area" of the add is 5" inches X 3 3/4" inches. Resolution must be 300 dpi for high-res PDF distilled, Native Quark or Adobe Illustrator files. All fonts must be embedded, included or converted to outline, respectively. All images must have a max density of 260%.
We want to send a message that promotes our law firm while SETTING US APART from traditional, archaic law firms that tend to generate most of their fees utilizing a billable hour model. We want to highlight the fact that we are different, modern and forward-thinking. We utilize innovations in technology to improve efficiency, quality, productivity and value, thus leading to a more favorable and MORE AFFORDABLE experience for our clients. We further set ourselves because our attorneys engage directly with our clients (instead of clients speaking with assistants or paralegals); we promptly return all calls, emails or texts. Also, we understand that every Association is different, so we provide legal solutions that are tailor-fit for each situation. Harnessing the power of technological innovations will not only improve our efficiency and productivity, but it allows us the opportunity to provide high-quality services that are affordable and result in cost-savings to our clients. We realize that our business model will result in lower fees, and offering lower fees will not make us many friends among other lawyers--specifically, lawyers in our industry. We don't care. We want to disrupt our industry by providing legal services that are more innovative, efficient and affordable, and that will result in long-term satisfied clients.