I need a full page ad that will run in a print magazine promoting our internet marketing service. Our audience is Pest Control owners. The magazine is a pest control industry magazine. Our service offering is our phone call lead service.
1) Specs for a full page ad:
2) Examples of other ads
a) This URL will show examples of other technology or marketing ads that have run in recent issue.
We like: the ad on page 7
Like the big call out Simple, Mobile, Paperless.
Like the "trusted by over 10,000...." in top right.
Like the 4 button call outs on bottom with the important need to know info
b) This is an example of a remarketing banner ad. We liked the messaging of, "your marketing right now" small. "your marketing with us" big. They have other ads along these lines showing a contrast of without and with but we were unable to find them given its a remarketing banner ad.
3) Our website
4) Language we want to include in the ad:
a) Exclusive, Quality, Pest Control Phone Leads
b) Free, No Obligation Trial*
c) *Dependent on market availability (this can be small print at bottom)
d) Over 34,000 leads generated for our clients in 2018
e) Our contact details which are:
5) Reasons people work with us, perhaps useful for bullet or button call out, but not a requirement. Maybe this will give you some inspiration:
a) No lock in contract
b) Market Exclusive
c) Quality, Phone call leads
d) Only pay for quality calls
e) 5 star reviews on Google
f) Free Trial
6) Additional Thoughts
If going a graphical route, one that makes sense is a sales funnel since we generate leads which are the top of the sales funnel. So some visualization of us growing or contributing more to the Leads portion of the funnel, that improves every other part of the funnel. Sounds kind of lame in writing it, and I'm not in love with it. But it was an idea and worth sharing.
7) 2018 Ad
This was our 2018 ad. We thought it was clever, the cat chasing the mouse, chasing leads. But we didn't generate any calls or inquiries from it. And an internal feedback was perhaps on a quick glance while flipping through the magazine a reader thought it was an ad for cat control or something.