8.5 x 11 Every Door Direct Mailer (EDDM). This is a postcard that will be mailed out to local residents to advertise our business. There are specific requirements that need to be met so these can be mailed through the United States Post Office. I have attached the requirements and explained them below.
For the postage labels, we need to use a rectangle that is 2 7/8 x 1 1/16 inch that says “Local Postal Customer” and a 1x1 square that says “PRSRT STD ECRWSS U.S. POSTAGE PAID EDDM RETAIL”. I have included an example from a colleague. BOTH OF THESE LABELS NEED TO BE ON THE SAME HALF OF THE PAGE THEY ARE ON (with the 8.5 side of the page at the top).
This mailer should advertise Premier Eye Associates along with our contact info. I would also like to include that we have been voted Auburn-Opelika’s Best Eye Doctor by the OA News Reader’s Choice. I have attached their logos.
Please include our contact information.
Located in the Cary Creek Shopping Center next to Publix.
Premier Eye Associates
2900 E University Dr
Auburn, AL 36830
The doctor's info is below. You may use the doctors name and image in the postcard, but its not necessary. I am open to both options
Dr. Anthony Spina, OD, FAAO
There are two main advertisements I’d like to get across
I would like recipients to know that they can bring in this postcard to redeem a FREE EYE EXAM. In fine print please include these details.
*One free routine eye exam.
*Contact lens exam not included.
*Valid for new patients only.
*Expires May 30, 2020
Also, advertise that patients can join our Premier Vision Club and get 1 Free Eye Exam, 1 pair of glasses, 25% Off Contact Lens Exams for $16.50 per month. Please include these terms and conditions in fine print.
*Terms and Conditions Apply
*Price advertised is for one routine eye exam, standard single vision glasses, and a standard contact lens fit.
Please include some details about our office
-Patients of all ages welcome.
-Brand New, High Tech Office.
-Flexible Financing Options
-Family Owned and Operated
-Services Include: Eye Exams, Pediatrics, Vision Therapy, Specialty Contact Lens Fits, and Myopia Control